Alas Eius (pronounced “al-as-eh-use”) is a Latin phrase meaning ‘her wings’ — a symbol of independence, confidence, and self-love. Founded from a genuine desire to uplift and inspire, Alas Eius is more than a fashion brand - it's a reflection of purpose and evolution. Every collection is thoughtfully designed and curated to celebrate the beauty of becoming, where clothing becomes a form of self-expression and quiet strength.
MISSION
Alas Eius was created to empower women through their wardrobe. We offer thoughtfully designed and curated essentials to make getting dressed effortless. As a women-owned and operated business, we champion versatile, timeless pieces — the workhorses of your wardrobe — designed to be styled countless ways for every part of life.
VISION
Our vision is to redefine style by blending intentional design with timeless fashion, offering a resource for style inspiration and wardrobe essentials that stand the test of time. We strive to build a community where people feel seen and loved.
Meet the Team
We're women powered
Our team brings together a dynamic mix of creativity, strategy, and passion for fashion — all working toward a shared vision of building a brand that inspires confidence and self-expression.
Ashley Turchin
Founder + CEO
Iris Bamberger White
Creative Partner
Hadley Stevenson
Retail Operations Manager
Bianca Tulloch
Social + Community Manager
Kirin Singh
CSA Team Manager
Kenzie Fitzpatrick
Email Marketing + Designer
Abbey Valenzuela
Client Style Advisor + Content Creator
Karlene Koh
Client Style Advisor + Content Creator
Fatima Masumi
Client Style advisor + Personal Stylist
Naomi Nguyen
Client Style Advisor + Content Creator
Aimee Gjurkovitsch
Client Style Advisor + Content Creator
Lissy Gehring
Client Style Advisor + Content Creator
