Alas Eius (pronounced “al-as-eh-use”) is a Latin phrase meaning ‘her wings’ — a symbol of independence, confidence, and self-love. Founded in 2023 by Ashley Turchin, Alas Eius was born from burning desire to create a brand with purpose that uplifts and inspires.

Alas Eius offers thoughtfully designed wardrobe essentials and curated independent and luxury brands to make getting dressed effortless — even when it feels hard. As a women-owned and operated store, we champion versatile, timeless pieces — the workhorses of your wardrobe — designed to be styled countless ways for every part of life.

Our vision is to redefine style by blending intentional design with timeless fashion, offering a resource for style inspiration and wardrobe essentials that stand the test of time. We strive to build a community where style isn’t just about what you wear, but how you live and feel.