Alas Eius specializes in thoughtfully designed wardrobe essentials and a curated assortment of independent + luxury brands. We embrace sustainability in our products and operations and practice circularity with our Alas Eius Preloved section. We are on a journey to uplift our customers, designers and partners, and to encourage positivity, vitality and thoughtfulness in a simple and meaningful manner.

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Ashley Turchin is an experienced business development professional with an entrepreneurial spirit and creative sensibilities. She founded Alas Eius in May 2023 after spending nearly 10 years working in different aspects of the fashion industry. "I previously had stores in NYC where I gained a plethora of knowledge in buying, sales, production and operations. Fashion start-ups are challenging - but I find so much joy in being able to create and inspire. I enjoy curating collections, designing product, leading a team, styling customers, creative problem solving and implementing processes."  —Ashley, Founder

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With a background in art + design, Alas Eius Creative Director, Iris Bamberger White has an innate sensibility for curating and styling. She and Ashley crossed paths nearly 10 years ago and, after partnering together in several creative projects, the opportunity to collaborate became clear. "Alas Eius arose from the desire of expressing ourselves in all things creative —and to give others a chance to discover beauty in pure, sustainable ways." - Iris, Creative Director

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We offer private client styling or design services by appointment. Please feel free to email: hello@alaseius.com or fill out the below request form so we can get back to you promptly.

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